How to avoid ‘Super Bowl’ controversy
With only a couple of weeks to go until Super Bowl XLVII, the NFL is on the cusp of another “Super Bowl” distraction.
The league is set to announce the teams that will host the game, and in a new ad, ESPN says that it has “a new, all-new way to engage fans and viewers across the country.”
“We know that the best way to reach our fans and reach them in a timely and meaningful way is to keep our eyes on the prize,” the ad states.
“The game is on!
It’s time to get engaged and win.”
The ad, which was first reported by NFL.com, will begin airing Monday at 10 p.m.
ET on ESPN and in select national networks.
The spot will be accompanied by an animated video that shows fans at a stadium in New York City, the New York Yankees, the Los Angeles Rams and the New England Patriots.
“As we enter the final weeks of the regular season, fans can be sure of one thing: They’ll be watching to see who plays for the New Orleans Saints or the Miami Dolphins.
With the stakes so high, this week has been an emotional rollercoaster for everyone involved,” NFL Executive VP and President of Content Mike Lombardi said in a statement.
“It’s exciting to see this kind of content being shared across ESPN platforms, and I can’t wait to share this ad with fans.”
Fans who want to join in on the fun can do so at a “sneak peek” on the ESPN App, which will begin broadcasting Sunday at 10 a.m., according to the company.
The NFL’s app has previously shown the Saints, Patriots, Rams and Dolphins in the Super Bowl, but the league has yet to announce who will be the hosts of the game.ESPN says it will share more information about the Super Tuesday Super Bowl ad, as well as other highlights from the Super Sunday game, during the upcoming week.
Follow Daniel Nussbaum on Twitter: @dznussbaum